Do Marvel movies still need trailers?

The cast of Thor: Ragnarok in a promotional poster for the film.

Picture: marvel studios

If you’re on Twitter and follow all things Marvel Cinematic Universe, chances are you’ve seen Thor: Love and Thunder trending a few times over the past few weeks as fans kindly but firmly demand that Marvel release a trailer. After all, the movie comes out in just over two months, and so far we’ve only had a logo and a few character drawing on the side of toy packaging; in a world without a pandemic, we would have already had an Entertainment Weekly cover story, plus around 13 character posters and 80 TV spots.

Let’s ignore the part where at least half of the users on Twitter asking for a trailer are almost certainly bots trying to pump up the hype for the movie, as well as the fact that the VFX teams are basically working around the clock to these blockbusters, and ask if Marvel movies are at a point where they actually need marketing. We’re on MCU Movie #29 and the third MCU Media of the Year. Since all of these are at a point where even Eternals collapsing doesn’t really mean much, one could argue that Marvel Studios can probably get away with not showing any of their movies and letting the fan base do all the work for them. Avengers: Endgame even briefly toyed with this idea, with several early promos and trailers using footage from previous films instead of divulging anything about the film’s time travel plot.

People love Thor, and they love Thor Ragnarok and Valkyrie by Tessa Thompson. Even though Disney has continually pissed off any goodwill they have with the queer part of their fanbase, Taika Waititi having recently played a gay pirate has enough of its own built-in fanbase to basically replace this corporate mess. These movies sell out the moment the casting announcements and logos hit, and Marvel could most likely get away with just withholding images or information about a movie while relying on word of mouth to reap the rewards. a ton of money. Does it sound gloomy to you? A little, but let’s not pretend it’s not possible from a distance!

Think Marvel movies still need trailers? You think they wouldn’t show anything at all? Let us know in the comments below.


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