As part of Stellantis EV Day, its US division of Ram trucks announced a transition to electric vehicles from 2024. Will it be too little, too late?
Ram CEO Mike Koval has announced at an odd volume pace that a Ram 1500 BEV will be Ram’s first all-electric offering and will be produced in 2024. However, things will escalate quickly from there. Ram will offer a “fully electrified solution in the majority of [its] segments by next year, 2025. All Ram segments will have electrical solutions no later than 2030.
From there, the CEO spoke of ambiguities, noting that Ram trucks will “overtake” their counterparts like the Ford F-150 Lightning, which goes on sale next year, or Tesla’s Cybertruck, the Rivian R1T, etc.
The roadmap seems uncertain.
Koval noted that on-board electric charging would be part of the lineup as well as automation. But one of the only quantifiable metrics listed is truck pricing. Charging speeds would be “up to 150 kW” which would be pretty slow for a huge pickup in three years. Ford has announced that 150 kW will be the minimum for the F-150 Lightning, while Tesla is expected to offer at least the 250 kW of its Model 3 and possibly more. GM has previously announced that the Hummer EV will charge up to 350 kW. Rivian is expected to debut later this year with a charging speed of around 200 kW and is expected to increase it to around 300 kW.
So, Ram, in 2024, will be slower than everything next year to load.
The full video is embedded below:
Electek’s point of view:
Much like Dodge’s announcement today, it seems far too little, far too late. After driving a Tesla Cybertruck and a Ford F-150 Lightning, looking at these “renders” borders on pain and embarrassment.
That golden battery above won’t be big enough to power a pickup for decent range. But this is just a drawing.
The “RAM” up front looks like it was stuck in there regardless of angle by a teenage meme jockey, and that windshield is just plain silly with the hood sticking out the side of the vehicle. These cannot be taken seriously.
What all of this tells me is that Stellantis is so far behind its competitors on the electrification path that the fate of its holding companies like Ram is in question.
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